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Vietnam is one of the fastest growing countries and markets for beauty products, therefore, penetra…
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In Vietnam, food safety is a pressing issue for consumers due to the fact that unsafe foods with th…
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Social media user in the world is increasing every year. With advances in information and communica…
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通路商是產品與消費者的橋樑,隨著零售業進行合併、擴大規模,創造出品牌價值,通路商擁有品牌資產來協助知名度較低的製造商,可能將品牌效果擴大至代言商品,因為消費者會透過通路商品牌推論產品品質,反之,通路…
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ABSTRACT With the emergence of latest transport technologies, ride-hailing services became increasi…